THE HIDDEN ASSET REPORT
About the Author
The Hidden Asset Report is authored by The Horizon Research Group. The lead analyst is
Fredrik Tjernstrom, who has a history of finding value and potential growth in overlooked
companies. Prior to joining Horizon Research, Fredrik worked as a portfolio manager at First
Honolulu Securities before leaving to form The Hidden Asset Report as an independent firm.
Fredrik is a C.F.A. who holds a Masters degree in Electrical Engineering, Information Systems,
and Human Resource Management, as well as a certificate in Japanese Management from the
Japanese-American Institute of Management Science.
Methodology
The Hidden Asset Report looks to uncover unidentified growth potential within under followed,
out-of favor stocks. His unique, time-intensive brand of investigative research gives him the
ability to ferret out those companies within this universe that have the best potential for
acceleration in their earnings, yet can be bought at a considerable discount to their underlying
value.
Initially, Fredrik takes a strict value approach, looking for companies that are trading at
unjustified valuations – often close to book or cash value. A further analysis, based upon
Frederick’s expertise in these industries, is conducted to identify potential catalysts. This
approach finds numerous companies that have been unfairly punished by investors, resulting in
very asymmetrical risk/reward attributes.
Research
The service provides detailed analysis and investment recommendations on 12 to 24 companies
per year. Updates on featured companies are provided when important events affect the
recommendation. A monthly calendar, called the The Hidden Asset Companion is also provided.
The Companion is a working list, updated monthly of all of the companies that we are currently
monitoring. Additionally, Fredrik writes a monthly two-page report in The Companion
highlighting at least one new company that has not yet been written up as an in-depth report.
These are companies that have been identified through our process and are being carefully
monitored, but we do not feel a recommendation is appropriate at the time.
In addition to the written reports, Fredrik welcomes calls from clients to discuss their respective
philosophies and new ideas.
The fundamental risk of investing in equity securities is the risk that the value of the stock might decrease. Stock values fluctuate in response to the activities of an individual company or in response to general market and/or economic conditions. The market value of all securities is based upon the market's perception of value and not necessarily the book value of an issuer or other objective measures of a company's worth.
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